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Afterpay takes Gen Z audience on captivating journey of mixed realities for David Jones spring fashions in latest campaign via Amplify

To attract Gen Z consumers during the spring party season, Amplify Australia has created a campaign for client Afterpay - Australian founded, global finance and payments innovator - to celebrate its partnership with David Jones, Australia's leading premium department store. ....

Andrew Balint , Rachel Gilbert , Tim Baggott , Justin Ridler , David Jones , David Jones Elizabeth Street Flagship , David Jone Elizabeth Street Flagship , Michael Lo Sordo , Vice President , Executive Creative Director Amplify ,