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Amplify & Afterpay take Gen Z to David Jones' virtual spring world

Amplify & Afterpay take Gen Z to David Jones' virtual spring world
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Afterpay takes Gen Z audience on captivating journey of mixed realities for David Jones spring fashions in latest campaign via Amplify

To attract Gen Z consumers during the spring party season, Amplify Australia has created a campaign for client Afterpay - Australian founded, global finance and payments innovator - to celebrate its partnership with David Jones, Australia's leading premium department store. ....

Andrew Balint , Rachel Gilbert , Tim Baggott , Justin Ridler , David Jones , David Jones Elizabeth Street Flagship , David Jone Elizabeth Street Flagship , Michael Lo Sordo , Vice President , Executive Creative Director Amplify ,

Amplify and Afterpay take Gen Z on a journey of mixed realities

For David Jones spring fashions. ....

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David Jones recruits Aussie-favourites The Inspired Unemployed for Mother's Day campaign

David Jones recruits Aussie-favourites The Inspired Unemployed for Mother s Day campaign
By Imogen Bailey | 6 May 2021
The campaign aims to celebrate making time for fun and being in the moment.
To celebrate mums around the country, David Jones will host two Mother s Day High Teas, while nine stores around the country will house a pop-up portrait studio for customers.
Proceeds from both the high tea events and the portrait studios will be donated to the National Breast Cancer Foundation (NBCF).
After a tough 2020, we are thrilled to be celebrating being in the moment with the important women in our lives this Mother’s Day at David Jones with our high tea event and the pop-up portrait studios, David Jones GM of marketing communications Georgia Hack said. ....

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