VW and Star Wars build 'Obi-Wan Kenobi'-inspired ID. Buzz vans
The one-offs include a special Light Side Edition in Jedi-tunic beige and Dark Side Edition in Sith black
Source: driving.ca
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Sydney Children's Hospital Foundation launches new integrated campaign for Sydney Sick Kids Appeal via Archibald Williams – Campaign Brief
Archibald Williams has launched a fully integrated campaign for the Sydney Children’s Hospital Foundation (SCHF) to raise funds for kids’ health and build awareness of the appeal. The campaign encourages the community to go all in for kids’ health with a charitable contribution. It gives them
Source: campaignbrief.com
VW Latest Automaker To Use Star Wars To Promote Cars - Now It's Obi-Wan Kenobi
Automakers cannot get enough of Star Wars marketing tie-ins. Here’s what Obi-Wan and Volkswagen have in common.
Source: torquenews.com
Destination Gold Coast reminds Aussies to 'Play the Day Away' in new work via Publicis Worldwide – Campaign Brief
Destination Gold Coast and Publicis Worldwide have launched a campaign to showcase the diverse things to see and do across the region, with the colourful creative bringing a slice of the Gold Coast’s playful personality to audiences.
Source: campaignbrief.com
Banking on voice marketing, KFC launches "Scream and win" campaign
Developed in partnership with Isobar, one can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” as loud as he/she can. The louder you cheer, the bigger the offer.
Source: bestmediainfo.com