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WPP looks for AI boost after profit plummets in tough 2023 - Vimarsana News

WPP looks for AI boost after profit plummets in tough 2023

WPP PLC on Thursday looked beyond a demanding 2023, which saw profit collapse, and expressed a more upbeat view of future prospects. Chief Executive Mark Read said 2023 was more challenging than we...

WPP Pretax Profit Falls on Impairments-- Update - Vimarsana News

WPP Pretax Profit Falls on Impairments-- Update

By Najat Kantouar WPP reported a fall in pretax profit for 2023 after booking a large impairment, but said that its AI-powered platform WPP Open is rapidly...

WPP 2023 Rev GBP14.845B - Vimarsana News

WPP 2023 Rev GBP14.845B

By Najat Kantouar WPP said pretax profit fell last year, hurt by impairments, although revenue rose. The London-based advertising group said Thursday that...

WPP boosts ad tech offer in Germany with OH-SO Digital investment - Vimarsana News

WPP boosts ad tech offer in Germany with OH-SO Digital investment

WPP PLC on Thursday said it had bought a minority stake in OH-SO Digital, a new digital-first marketing agency launching March 1. The London-based advertising and corporate communications firm said...

WPP Raises Medium-Term Guidance, Backs Full-Year Expectations - Vimarsana News

WPP Raises Medium-Term Guidance, Backs Full-Year Expectations

By Najat Kantouar and Joe Hoppe WPP PLC hiked its medium-term operating profit margin guidance and said it expects full-year results to meet its...