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When it comes to asking where brands are on the shift to electrification, Mazda in Australia is in a similar boat to Toyota - albeit without the impressive numbers of hybrid vehicle sales to lean on. So, is Mazda worried about falling behind?
A total of 68,572 motorcycles and Off Highway Vehicles (OHV) were sold from January–September 2023, marking a decrease of 2.3 per cent compared with the same period in 2022.This is a significant improvement on the half-year figures, which had seen sales down 5.9 per cent, and points to sales coming back in the past three months across all segments of the market.
Mazda has emerged as the clear second-best-selling brand in Australia, extending its lead over Ford in September despite the enduring popularity of the latter’s Ranger dual-cab.
Normal new-car broadcasting returned to Australia in August, with the Tesla Model Y slipping out of the top five, and the Tesla Model 3 falling out of the top 10, with ute-beaut favourites like the Toyota HiLux, Ford Ranger and Isuzu D-Max dominating the sales charts.
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