Sales Boomerang and OptifiNow partnership enables automatic transfer of Sales Boomerang's borrower intelligence data to OptifiNow's CRM
ENewsChannels NEWS: -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals. :: News from eNewsChannels
Source: enewschannels.com