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OptifiNow launched a version of its CRM platform called OptifiNow Flex, which is designed to support multi-channel mortgage teams.

ENewsChannels NEWS: -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals. :: News from eNewsChannels

Goals are good. Anyone whose goals included bringing back serving alcohol on Southwest flights is happy. It is fine for the Biden Administration to highlight first-time homebuyer and affordable housing goals. But by the time those goals filter down to the state and local levels, well, things happen, like economics, red tape, builder preferences, existing housing zoning, and… felines? One wealthy town out in Northern California stopped an affordable housing development citing mountain lion habitat. Different reasons in different parts of the nation. Celebrate diversity! Old timers rememb...

CRM solutions provider, OptifiNow, announced its latest partnership with Irvine-based non-QM wholesale lender, NextUs Lending.