'Keep It Local' Campaign Urges Holiday Shoppers To Support St. Louis' Small Businesses
Joan Fisher Originally published on December 10, 2020 8:02 pm As a consumer, Drea Ranek knows it’s really easy to turn to Amazon to buy holiday gifts. It’s simple, shipping is free, and it’s a low-risk option as the coronavirus pandemic worsens. “But as a businessperson, it’s so hard for us to compete with really big businesses that can make things convenient,” said the owner of Clayton-based apparel boutiques Lusso and 2Lu. Ranek said 20 years in business at Lusso has helped her develop a loyal customer base to keep her going during the pandemic. But she said many newer busi...