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How you handle email replies matters for great customer experiences

How you handle email replies matters for great customer experiences
If your reply-to handling is automated, you might be missing an opportunity
Ryan Phelan on April 16, 2021 at 11:21 am
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Have you looked at your email replies lately?
I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean.
You might have a reply-to handling system set up through your ESP to process those automatically, but maybe it’s time to rethink how you manage this process. ....

Ryan Phelan , Jeanne Jennings , Your Customer Service , Council Advisory Board , Customer Service , Chairman Emeritus , Experience Council Advisory Board , ரியான் ஃபெலன் , ஜீன் ஜென்னிங்ஸ் , உங்கள் வாடிக்கையாளர் சேவை , வாடிக்கையாளர் சேவை , தலைவர் எமரிட்டஸ் ,

How a podcast can add value to your marketing

How a podcast can add value to your marketing
If you re betting big on webinars or podcasts, make sure you can add value first
Ryan Phelan on March 5, 2021 at 1:32 pm
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I miss conferences…a lot.
Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss hearing from the front-line people on what they need.
As we enter our second pandemic year (shakes head), I see what 13 months of being disconnected from in-person contact has done to us – how much harder it is to share about what works and what doesn’t, especially for those of us who had to rewrite our playbooks in 2020 thanks to unexpected challenges. ....

Jeanne Jennings , Ryan Phelan , Matthew Vernhout , Council Advisory Board , Kath Pay , Adeola Sole , Holistic Email , Deliverability Matthew Vernhout , Manager Jeanne Jennings , Chairman Emeritus , Experience Council Advisory Board , ஜீன் ஜென்னிங்ஸ் , ரியான் ஃபெலன் , காத் செலுத்த , முழுமையான மின்னஞ்சல் , மேலாளர் ஜீன் ஜென்னிங்ஸ் , தலைவர் எமரிட்டஸ் ,

Rethinking your strategic planning for 2021

Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
Ryan Phelan on January 21, 2021 at 10:15 am
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Somebody asked me the other day if I planned to take a trip this year. I used to travel regularly for both work and pleasure, but I spent 2020 on the ground. I answered, “I don’t even know what’s going to happen tomorrow, let alone in six months.”
I would like to see myself relaxing on [insert tropical island here] because I’m celebrating my 50th birthday this year. But the reality is that while we might be seeing the light at the end of the tunnel, the situation is as unpredictable as it has ever been. ....

Ryan Phelan , David Baker , Council Advisory Board , Chairman Emeritus , Experience Council Advisory Board , ரியான் ஃபெலன் , டேவிட் ரொட்டி சுடுபவர் , தலைவர் எமரிட்டஸ் ,