The Four Fs of employee experience
The Four Fs of employee experience Photograph by Sanja Radin Drew, the brand manager at a large consumer packaged goods company, had been working for weeks on a summer promotion for new scents of one of the company’s leading soap brands. He spun up a website to announce the program, but then, to comply with corporate requirements, he needed to register the site with the company’s central IT department. He set aside what time he could spare in his busy day to fill out the online form required to do this, but it was so complicated and technical that Drew gave up. Frustrated, he closed the t...