Redefining B2B customer experience: COVID-19 catalyzes big changes
The pandemic is forcing companies to focus on experiences their clients expect, while mobilizing them to accelerate product and service innovation.
Source: strategy-business.com
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Redefining customer experience: Connecting in the time of COVID-19
As the novel coronavirus forces people into a digital-only way of life, it’s important for businesses to infuse virtual experiences with a human touch.
Source: strategy-business.com
Six building blocks for revitalized B2B marketing and sales
COVID-19 is forcing companies to leverage digital experiences rather than rely on traditional face-to-face models of engagement, but the change requires ramping up investments and reimagining operating models.
Source: strategy-business.com
Empowerment will be at the heart of the new healthcare experience
COVID-19 has highlighted the importance of keeping patients, families, and caregivers informed and connected, and of valuing them as co-creators in building the future of healthcare delivery.
Source: strategy-business.com
The untapped potential of B2B customer loyalty programs
Applying the principles of B2C rewards programs to B2B customers can reap long-term benefits.
Source: strategy-business.com