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Uganda has officially launched its ‘Explore Uganda, The Pearl of Africa’ brand in the United Kingdom. This took place through a series of engaging market activation and meetings.
Uganda has been crowned this year’s Grand Prix and two-times Gold awardwinner by the International Tourism Film Festival Africa for its film"Explore
The buying power is estimated at USD$19 billion worth of travel packages covering 9.8 million travellers and USD$12.8 billion goods and services purchased.
There is increased interest among Kenyan tour operators to venture into the Ugandan travel market, as Kenya’s tourism sector goes regional.