Epson combines print with sprint: partners with Usain Bolt in Europe
Epson is looking to boost its prominence as a brand and build awareness of its cartridge-free EcoTank printers. Usain Bolt will be the face of Epson’s brand campaign in Europe with the slogan of “Just Fill and Chill” for up to three years of cartridge-free “no-hassle printing”
Source: computerweekly.com