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Snowy weather sparks new season of outdoor activities CEDARBURG, Wis. - Many in southeastern Wisconsin saw their first significant snowfall of the season on Saturday, Dec. 12. That snow meant a spike in business for some area sporting goods stores as the pandemic continues to inspire people to go outside. In Cedarburg, there wasn't much snow -- just a light coating on the grass. But in a year like 2020, it was plenty of reason to head outdoors. Saturday was the first time on the sledding hill this season for kids, like Victor and his brothers. "You go down, and then you jump, and then you go...