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But this is going to be the dirtiest campaign ever. >> the media. >> it's one in the same. >> i don't have a lot of faith because, you know, we don't live in the era of news division as loss leaders. the news division didn't have to make a profit and then that changed and then you have to report to the board like everybody else and show your earnings and they're going to be looking for eye balls and it's getting people to click and getting people to watch. look at how much they overcovered hillary's electri-m. there's a lot of reasons why the democrats lost and many of them said hillary was a ...

We cover and what we don't. >> the democrats? >> the media. >> it's one in the same. >> i don't have a lot of faith because, you know, we don't live in the era of news division as loss leaders. the news division didn't have to make a profit and then that changed and then you have to report to the board like everybody else and show your earnings and they're going to be looking for eye balls and it's getting people to click and getting people to watch. look at how much they overcovered hillary's e-mails. in 2016. and what effect that had on the election. there's a lot of reasons why the democrat...

You want. but youtube is not obligated to provide you with a platform for that kind of message. but as a private company, their profit motive is making money. so if your content is extreme and brings eye balls, they're not going to police it unless they think it's not going to cost them not to. that's what's happening here. >> i want to talk to you about this because we played a little bit of that hate video. we don't usually like to play that stuff. i think it's important for people to see it and they may not believe it or something they go well, why don't you turn off your thing. it's more s...

News. labeling things with veracity scores. understanding what the role of government is in regulating speech online. we are already doing that with carve-outs to the human decency act section 230 which indicates that platforms like facebook aren't responsible for what other people say on the platform. we are also thinking about the incentives to all of the players. in other words, there's a financial incentive to spread false news because the social media advertising ecosystem monetizes eyeballs on content. if false news spreads farther, faster, deeper, more broadly, it will garner more eye b...

To immunize us against false news? because there have been few and scant efforts to do so. >> i think it's a little bit of both. so there is certainly an economic incentive to create false news because the social media advertising ecosystem benefits those that get more eye balls to content. >> and as roger mcnamee says when he talks to me about this, this is not an abuse of this platform, it's what it was intended for. >> cambridge analytica is -- the idea that essentially, you know, more eyeballs attracts more advertising dollars is the business model. but that's also in some sense good becau...