Page 29 - Eye Tracking News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Apple fans know that one of the most important product lines ahead is their mixed reality headset family. Back in April 2021: During an interview with New York Times journalist Kara Swisher Apple's CEO Tim Cook agreed with her that augmented reality is "a critically important part of Apple’s future." He imagines AR being used in health, education, retail, and gaming." Yesterday, a major Apple invention granted to them covers a futuristic concept that could make static images from a printed magazine leap to life.

New virtual reality headsets can track users' eye movements and transfer them to their avatars. At the same time, this data can be sold to advertisers, since it also reveals a lot about the users.

California-based Mojo Vision is developing smart contact lenses which deliver the smallest and densest of the microLED displays.

In June 2017 Apple acquired SMI SensoMotoric Instruments GmbH for their advanced technology relating to eye tracking glasses and augmented reality. Today the original eye tracking technology that Apple acquired is presented in patent application published today by USPTO.

MoviePass is returning from bankruptcy with a new business model: trading ad views for credits used to redeem tickets. The platform will require users to enable the app to use their phone’s biometric facial recognition feature to ensure that they are actively viewing ads.