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Coffee Briefing Apr. 4 – Google's Ad Safety report; Digital fraud increases in Canada; Hack The Globe winner, and more - Vimarsana News

Coffee Briefing Apr. 4 – Google's Ad Safety report; Digital fraud increases in Canada; Hack The Globe winner, and more

Published: April 4, 2023

Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Today’s Coffee Briefing is delivered by IT World Canada’s editorial team! Missed last week’s Coffee Briefing? We’ve got you covered. Google releases 2023 Ads Safety Report Google has released the 2023 edition of their annual Ads Safety Report, which analyzes the safety levels

Source: itworldcanada.com
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United StatesMarty CooperShaba KhanWilliam QianNaureen AliGerry ChenEnrique LoresWendy ZhaoSteam BagWestern DigitalManufacturing Research InstituteAssociation Of CanadaHp IncMcmaster UniversityBoston Consulting GroupAds Transparency CenterCoffee BriefingsCoffee BriefingSafety ReportAds Safety ReportIndustry Minister FranPhilippe ChampagneFreedom MobileLos Angeles BasedFacebook Feed
Zefr and Meta brand suitability verification and new advertising control tools now available - Vimarsana News

Zefr and Meta brand suitability verification and new advertising control tools now available

Published: March 31, 2023

Zefr, a Los Angeles-based company that enables organizations to measure brand suitability, has announced that its third-party brand suitability verification solution for Facebook Feed is now available. Meta and Zefr have been working together over the past year to build an independent AI-powered solution to report the context in which ads appear on Facebook Feed.

Source: itbusiness.ca
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Rich RaddonGlobal Alliance For Responsible MediaWorld Federation Of AdvertisersCommunity StandardsLos Angeles BasedFacebook FeedGlobal AllianceResponsible MediaWorld FederationInstagram FeedsVideo Feeds
Meta introduces AI-powered brand suitability controls and third-party verification for feeds - Vimarsana News

Meta introduces AI-powered brand suitability controls and third-party verification for feeds

Published: March 30, 2023

Meta is the first social platform to have its metrics evaluated by a third party.

Source: searchengineland.com
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Nicole FarleyMeta Community StandardsGlobal Alliance For Responsible MediaInstagram FeedsFacebook FeedMeta Business PartnersCommunity StandardsGlobal AllianceResponsible MediaVideo FeedsMeta BusinessSearch Engine LandMarine Corps
Meta's new AI controls for brand safety - Vimarsana News

Meta's new AI controls for brand safety

Published: March 30, 2023

To ensure that harmful content is not monetised.

Source: adnews.com.au
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New ZealandGlobal Alliance For Responsible MediaFacebook Community StandardsCommunity StandardsAles NesetrilAndrew Twiggy ForrestFacebook FeedGlobal AllianceResponsible MediaSafety Report
Zefr Applies AI To Meta Brand Suitability - Vimarsana News

Zefr Applies AI To Meta Brand Suitability

Published: March 30, 2023

Los Angeles-based brand suitability verification software provider Zefr says it has launched a new, artificial intelligence (AI) driven powered tool for Facebook. According to the company, its rand suitabilit

Source: socaltech.com
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Meta Brand SuitabilityFacebook Feed