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Zefrs global advertising partners can now further their responsible marketing goals on TikTok in collaboration with the platforms proprietary brand suitability solution, TikTok Inventory Filter. Zefr is providing video-level signals to inform
Today, Zefrs third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution provides marketers with even more transparency into their Meta campaigns, measuring GARM brand safety and
/PRNewswire/ -- Today, Zefr's third-party brand suitability verification solution for Instagram Feed is now available. This AI-powered measurement solution...
Zefr, a Los Angeles-based company that enables organizations to measure brand suitability, has announced that its third-party brand suitability verification solution for Facebook Feed is now available. Meta and Zefr have been working together over the past year to build an independent AI-powered solution to report the context in which ads appear on Facebook Feed.
LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is deliver...