Stay updated with breaking news from Andrew Serby. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X.
Ryan Barker becomes Zefr's Chief Technology Officer, strengthening their executive team and accelerating key investments to the company's targetin...
/PRNewswire/ -- Zefr, the global leader in brand suitability across walled gardens, announced today the acquisition of Adverif.ai, an Israeli-based AI company...
LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is deliver...
LOS ANGELES, June 27, 2022 /PRNewswire/ -- Leading brand suitability company Zefr has expanded its brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok to advertisers in APAC, after previously being launched in North America (US and Canada), UK, EU (France, Germany, Italy, Poland and Spain), LATAM (Brazil and Mexico) and METAP. This solution will provide advertisers with campaign insights into brand safety and brand suitability for their TikTok campaigns. These insights provide clients with third-party impartial reassurance that their investment is deliver...