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Facebook can survive its scandals, but Apple’s anti-tracking initiative is doing meaningful damage to its business, according to the company and its advertisers.
Helen Annette Njau, Esq. knew nothing of how an update Apple will make to its mobile operating system might affect her small business until she heard about it directly from a Facebook representative back in November. “I got a message from a Facebook person saying, ‘Do you want to chat for a second?’” said Njau, co-founder of House of Takura, which makes bags from vibrantly printed fabrics sourced in Kenya and Tanzania. By December, Njau was convinced the changes would be detrimental to her business. A former lawyer, she complained to the Federal Trade Commission’s Technology Enforc...