Facebook Launches Live-Stream Shopping Events, the Next Stage in its Evolving eCommerce Push
Published May 18, 2021 Andrew Hutchinson Content and Social Media Manager Facebook is taking the next step in its evolving eCommerce push with the introduction of a new "Live Shopping Fridays" series, which will see the platform host live-streamed shopping experiences, in conjunction with selected retailers, that will invite viewers to ask questions about products, and make purchases, all in-stream. As explained by Facebook: "Starting this week and every Friday through July 16, enjoy shoppable live videos from beauty and fashion brands. For shoppers, this means you can discover the latest pr...