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One of Mark Zuckerberg’s first steps toward building the metaverse may be physical instead of virtual. Meta, the social media company formerly known as Facebook, has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to
As one of its first steps toward forging its new identity as a metaverse, Meta Platforms, parent of Facebook, may soon be expanding into retail.
The company formerly known as Facebook had been mulling opening retail stores way before it rebranded itself as Meta. Discussions about opening brick-and-mortar shops started last year.
The stores would be used to introduce people to devices made by the company’s Reality Labs division, such as virtual reality headsets.
The company formerly known as Facebook has been discussing the possibility of opening retail stores to showcase products by its Reality Labs division..