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SCA's LiSTNR acquires kids podcast company Kinderling mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Kinderling Kids completes move to direct to consumer streaming model April 19, 2021 10:07 Children’s podcast company Kinderling Kids has announced it has completed its move to a direct to consumer streaming model. The announcement: Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand listening have powered Kinderling Kids’ continued growth. Receiving over 11 million on-demand listens in 2020, with over 500,000 listening hours streamed from more than 321,000 global family listeners, Kinderling introduces children to the fun and fabulous world of music, stories, and creative expression, and is built around the rhythms of a family’s daily and nightly routine. Kinderling continues to build its subscription base with 200% growth since January 2021, 75% of which have converted from their free app trials.