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When it comes down to it, the entire ecosystem benefits. | Pulse Nigeria

On February 21, 2021, the 14th edition of Nigeria's premier music award, The Headies was held via virtual and live means due to COVID-19 restrictions. The glitz collided with the glamour; foundation swallowed eyelashes, face masks disrupted identification and the sense of style of new-age Nigerian artists was caught in-between wannabe streetwear of the homeless and taking excessive liberty with athleisure. Y’all should know when to stop; branding starts with simple decisions and a sense of occasion. Also importantly, ‘vibe’ must be sorry that it ever came out of Fresh L’s tweet in Q...

In Q2 2020, Facts Only by Pulse featured an episode of how Nigerian Hip-Hop was having a good year. That run has continued for the rest of the year as Nigerian Hip-Hop has continued to produce the goods; one quality body of work after another. As revealed in the Pulse Picks 2020 for ‘Albums of the year,’ COVID-19 has had a role to play in Nigeria’s continued race back to being an album market. This year, Nigerian rappers have been stupendous at their craft, producing storybooks and worthwhile concepts in form of raps. The music has been dense and resonant, and their words are forever ...

In Q2 2020, Facts Only by Pulse featured an episode of how Nigerian Hip-Hop was having a good year. That run has continued for the rest of the year as Nigerian Hip-Hop has continued to produce the goods; one quality body of work after another. As revealed in the Pulse Picks for ‘Albums of the year,’ COVID-19 has had a role to play in Nigeria’s continued race back to being an album market. This year, Nigerian rappers have been stupendous at their craft, producing storybooks and worthwhile concepts in form of raps. The music has been dense and resonant, and their words are forever etche...