Case Study: Indie artists HURTS releases 'Faith'
London-based English musical duo HURTS released their fifth studio album Faith on September 4, 2020. The overall goal of the campaign was to heighten the awareness around the release of the new album, expand the band’s social presence, and strengthen existing social profiles. Faith landed #21 on the UK Album Charts and became the #1 independent release in the UK. The album secured a Top 10 position across Germany at #9, Switzerland at #10, and Austria at #8. The album has over 5 million streams, with the videos for “Voices”, “Suffer”, “Redemption” and “Somebody” clocking a ...
Source: hypebot.com