Ads and also fake pages and users accounts that looked look you and me who were pretending to be real people and were pushing other users to these fake pages. so imagine if you will, a fake page that is saying that it supports african-americans and will advocate for them. this fake page would be a place where if you clicked on and said that you were interested in it, you would essentially become a person targeted for very specific ads and news stories that were about -- not necessarily about the election but very much indirectly about the election and you would become like a virus in facebook ...