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By Don Hermann Follow these two people. One real. One make believe. The real person is no longer with us. But his impact is. And will be for decades. The Make Believe person is a Lady. Cinderella. Advertising Age the industry’s most important publication selected William Bernbach as the “most influential creative force of the […]
This week at a conference about misinformation there's a spectrum of fake stuff out there. over on the left you see satire abdomen and on the right side, false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on the false stories designed to deceive and do harm. and on thee stories designed to deceive and do harm. and on the right side, stories designed to deceive and do harm. and on the right side, stories designed to deceive and do harm.nd on the right side, f stories designed to d...
>> what's so key about this is no one is reading the articles. it's literally just headlines that are flowing through the feeds. and what i think is going on here and i'm curious to hear what you think is there's a format to a headline that we've come to associate with someone not making something up. and so i remember when there were these sort of versions of kind of satire sites like daily current that were sort of pioneers in this where they would do a headline. it wasn't satire but it also was not true and you'd believe it because that's a format that i recognize with something that's gene...
Generally factual and now just being entirely abused. >> 100%. the people who are running the sites that publish 100% fake stuff, they watch what people at real news sites are doing. they pay very close attention to which headlines are trending on facebook and they move towards that and they invent stories that fit within the realm of things that are going on but have that extra tweet to it and present as real. as you said, people are seeing these headlines go by on a facebook news feed where the real ones and the fake ones in some ways present as the same kind of thing. a lot of the context i...
Voice, but we also need to do our part to stop the spread of hate and violence and misinformation. >> the volume of fake stuff is just unbelievable. facebook also will not place ads from fake news publishers on third party apps or web sites. facebook is a free and open platform or does it have to become more like -- i don't know. a gatekeeper of what is real information and what is not. >> there has been controversy on that. we will talk about that in the next hour as "early start" continues now. >> this is cnn breaking news. good morning. welcome to "early start." i'm christine romans. >> i...