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The online shopping portals use various means to nudge the consumers to buy more, or often manipulate their choices. Sounds familiar; This is done by introducing certain changes in the design pattern of the online platforms. Such malicious design changes are called dark patterns.
The commerce ministry has invited ecommerce marketplaces, food delivery, logistics and quick commerce platforms for consultations.
The consumer affairs department said industry self-regulation can play a pivotal role in addressing the issue of dark patterns of advertising
An extensive discussion paper released by the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, has highlighted how UI/UX deployed by digital platforms could manipulate consumer choices and consumpti
Best Media Info: As per Kapoor, CEO and Secretary General, ASCI, the dark patterns like drip pricing, trick questions, nagging, disguised ads, bait and switch are the latest threat to consumer protection| Advertising News