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A mayonnaise brand gets a new mascot with help from a local agency, a lawncare company’s Jack Russell terrier is back on TV, and shops team up on a brand refresh for a Richmond speaker series.
A bowling supplier hires an out-of-town agency with Richmond ties, a political ad firm opens a D.C. office, and the Richmond EDA hires a downtown shop to develop a website.
An annual event highlighting area restaurants’ tomato-and-mayo pairings gets a promotional assist, a local CPA receives a rebrand, and several shops announce new hires.
A national fitness chain rolls out its latest locally produced ads, an economic development marketing group gets a rebrand, and some area nonprofits get marketing assists.
Ad Rewind: Richmond’s memorable advertising and marketing for 2020 December 29, 2020 2 2020 presented new challenges for Richmond’s marketing problem-solvers, with the pandemic requiring agencies to rethink their approach to campaigns and how they’re produced. But that didn’t seem to slow down their output. The year started off with a name change for one of Richmond’s longer-running agencies, while one of its Scott’s Addition neighbors expanded its office footprint, taking the entire Power Plant at Lucky Strike building in Shockoe Bottom as a second location. And just as the year ...