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The Pitch: Advertising and marketing news for 9.13.22 - Vimarsana News

The Pitch: Advertising and marketing news for 9.13.22

A mayonnaise brand gets a new mascot with help from a local agency, a lawncare company’s Jack Russell terrier is back on TV, and shops team up on a brand refresh for a Richmond speaker series.

Walmart ordered to pay $115 million for breach of contract, stealing trade secrets - Vimarsana News

Walmart ordered to pay $115 million for breach of contract, stealing trade secrets

Walmart ordered to pay $115 million for breach of contract, stealing trade secrets Agtech company Zest Labs won a $115 million verdict against Walmart Friday. A federal jury in Little Rock ruled that Walmart stole trade secrets from Agtech company Zest Labs, a breach that came with a $115 million judgement. The ruling against Walmart came after a two-week trial in U.S. District Judge James Moody’s court in Little Rock. This is believed to be the largest jury verdict ever in Arkansas. Advertisement San Jose, California-based Zest Labs specializes in technology to r...