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Metros and tier I cities are driving 50 percent of the merchandise sales, tier 2 towns contribute 30 percent of the business, and other markets make up the rest.
As part of the exclusive licensing and merchandising partnership, FanCode Shop will curate official fan merchandise and accessories for the ICC Men's Cricket World Cup India 2023. The partnership will leverage FanCode Shops sports commerce and tech capabilities to give fans in India the chance to purchase official and affordable ICC merchandise.