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A Lesson on Eastern Fandom for Western Advertisers: The Case of Yonezu-Miyazaki

Published: October 25, 2023

By adopting a model that integrates the Eastern philosophy of tangible loyalty, the Western music industry can create a deeper bond between artists and fans.

Source: rollingstone.com

Related Topics:

United StatesHayao MiyazakiKenshi YonezuFandom Community BuildingRolling Stone Culture CouncilNorth AmericanSpecial Edition ReleasesPop Up StoresExperience CentersPhysical Digital Hybrid ModelsMerchandise Game