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Precision Farming Market Giants Spending is Going to Boom | Syngenta, John Deere, BASF

Precision Farming Market Giants Spending is Going to Boom | Syngenta, John Deere, BASF

To embed, copy and paste the code into your website or blog: Farmers today have incredibly sophisticated technology at their disposal to increase their productivity, such as drones, automatic equipment guidance and steering, in-field sensing systems, and yield monitoring systems. However, the same data privacy issues that face other industries also plague the ag-tech companies behind these technologies and the producers that rely on said technologies. The data collected by producers is extremely valuable not only to the producer and its operations, but to competitors, tech companies, and comm...

Joining a Farm Data Service Wednesday Feb 10th, 2021 News Reporter It’s time for your Farm of the Future Report. I’m Tim Hammerich. In recent reports, we’ve talked about the value of farm data. One of the ways farmers might tap into that value is by joining some sort of data service that promises to take that data and provide useful insights. But the decision to share your data should not be made casually, says Kansas State University ag economist, Terry Griffin. Griffin… “If you don't see a clear benefit right now of joining a farm data service, you shouldn't. It's an ...

While 2020 saw many industries grind to a halt in response to the COVID-19 pandemic, agriculture was not one of them.