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Dive into the $1.4 billion US Latin music market surge. Discover how stars like Karol G and Peso Pluma are leading the charge.
Billions of views, millions of followers and packed stadiums. How did the Latin trap scene get so viral? In the mid-2010s, Latin trap music, especially in Argentina, experienced an explosion in popularity. Music videos on YouTube were suddenly getting 100 million views each in no time, with some even hitting the highly coveted 1 billion mark.