GIRA 24: ET recognizes top performers in the retail industry at GIRA 2024, ET Retail
GIRA 24: From innovative campaigns to exceptional brands, the event celebrated the movers and shakers who continue to push the boundaries of excellence.
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GIRA 24: From innovative campaigns to exceptional brands, the event celebrated the movers and shakers who continue to push the boundaries of excellence.
"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a spokesperson for fashion platform Myntra, which has over 8.6 million Gen Z consumers, said. "We have witnessed over 550% increase in search keywords like "hot pink" and "Barbie." Social media and OTT platforms wield significant influence over Gen Z consumers," she said.
"We have seen a demand uptick of over 105% year-on-year in the first half of the year (January-June 2023) in the Gen Z fashion segment," a spokesperson for fashion platform Myntra, which has over 8.6 million Gen Z consumers, said. "We have witnessed over 550% increase in search keywords like "hot pink" and "Barbie." Social media and OTT platforms wield significant influence over Gen Z consumers," she said.
The first brand campaign, “Follow Yourself,” emphasises on how Fastrack Smart empowers young Indian consumers with cutting-edge technological products Follow Us Fastrack Smart has partnered with Bollywood actor Ranveer Singh as its brand ambassador. With a new proposition, logo and products, the brand aims to cater to the ever-evolving needs of young Indian consumers. The company has also launched its first brand campaign, “Follow Yourself,” to emphasise how
Best Media Info: With this association, Fastrack Smart has also launched its brand campaign with the overarching positioning centred on the notion that the youth have full control over their lives| Marketing News