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Grace Label, Fathom Optics, and KODAK FLEXCEL NX Technology Work Their Magic to Bring Special Effects Within Reach of Smaller Brands
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Fathom Optics (formerly Lumii), an effects software specialist, has added introductory pricing for its platform that brings printed 3D and motion graphics effects to packaging without specialty inks or substrates and additional materials, such as lenticulars or foils. ‘Converters tell us all the time that brand owners ask them to bring in new innovations but are unwilling to pay for expensive inks and materials,’ said Tom Baran, CEO of Fathom Optics. ‘With our introductory pricing, converters of all sizes have access to stunning and eye-catching embellishments as well as unique securit...