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Pandemics for dummies Where to begin? The mistakes started with the ignoring of the warnings that the virus was coming to our part of the world. And then there was the mask confusion. You don’t need one. Actually one might help. OK, they definitely help and should be mandatory. The testing and the contact tracing was also a disaster. Not only in its conception, but also in its execution. Drive-through centres in every parking lot and phone-based apps that would inform us if we had been exposed which, in hindsight, seem like fairy tales from a more hopeful time.

HCA releases new PR media guide The guide aims to help healthcare PR professionals understand how best to approach journalists The Healthcare Communications Association (HCA) and Medical Journalists’ Association (MJA) have launched a new best practice guide: 6-point guide to approaching health journalists with a media story. Based on research by the Medical Journalists' Association and feedback from their members, the guide aims to help all those working in healthcare PR understand how best to approach journalists with a media story, highlighting many of the common do’s and don’ts that ...

Darwin's Medicine blog Professor Brian D Smith is an authority on the pharmaceutical industry and works at SDA Bocconi University and Hertfordshire Business School. Relics from the past Terms that were once perfectly descriptive now only serve to tell us how the world has changed As a writer, I have a penchant for words. As a scientist, I have a preoccupation with Darwinian evolution. So, it’s not surprising that I am fascinated with the way language evolves. But this month, as I hosted an online conference, those two topics overlapped with a third passion of mine, the life sciences indust...

Complex or simply misunderstood? With so many different specialists from health economists to public affairs through to key account managers involved in market access, is it any wonder that it remains ill-defined? Since the emergence of market access as a function more than a decade or so ago, its adoption into the strategic and operational fabric of the industries' commercial activities has been the subject of much deliberation and debate. The evolution of market access as a discipline within the industry has mirrored the reforms that we are seeing in the healthcare systems within which we o...