Value proposition
Market research is vital to define customer segment characteristics and needs
Source: pmlive.com
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This month in pharma: Discovery of penicillin
Exploring the industry's most important dates, we recall September 1928: the discovery of penicillin
Source: pmlive.com
A tailored approach to paediatric education
Collaborative initiative to support the specific needs of young patients with type 1 diabetes
Source: pmlive.com
The NHS in 2022: how pharma can contribute to new models of care
James Roach on the NHS' biggest challenges, and how the industry can help
Source: pmlive.com
Demystifing corporate culture in pharma
Having a strong organisational culture is a business advantage that helps generate and maintain top-level performance but, while many try to create one, few succeed
Source: pmlive.com