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Creating communication magic, without tricks Successful healthcare communications need to bring their audience on the journey as a willing and cognisant partner I was recently reading an interesting article published in Trends in Cognitive Sciences, which was also picked up by the mainstream media. The topic was Mind Control Tricks: Magician’s Forcing and Free Will. Like most people I am enthralled and often baffled by magicians, both in close-up settings and on the stage. Magic makes great entertainment and in engaging with a magic show I know I am being ‘tricked’, but enjoy the exper...

Sunday 25 April is World Malaria Day Continuing the fight against malaria in a global pandemic Sunday 25 April is World Malaria Day – a day when we have the opportunity to thank all health workers, researchers, malaria control programmes and organisations fighting against the disease. Malaria remains a leading cause of death in sub-Saharan Africa. Every year, the vector-borne disease kills an estimated half a million people worldwide. In the past decade, there have been significant efforts to prevent and control malaria and several countries have even managed to eliminate the disease. To do...

Adding insult to injury Hey Europe, it may be time to consider that ‘less is more’ The middle of March was a particularly bad time for Europeans, and that’s saying something since the last fourteen months have seen wave after wave of gut-wrenching health news and dire economic statistics. Certainly, some of the bad news has to do with the fact that case loads of COVID-19 are rising, and countries are once again going into lockdown. Without doubt, the vicious rise and spread of troubling variants that are more transmissible and, it seems, more deadly has compounded the problem on the Eu...

Making social sexy We’ve all been there. Fingertips poised over the keyboard ready to ask Dr Google that burning question we’re too embarrassed to ask an actual healthcare professional about. Even those of us in ‘the industry’ get sucked into clickbait and led down dodgy digital rabbit holes full of misinformation that only makes things worse. We leave feeling confused, worried and sometimes poorer, having spent £50 on a miracle cure made of hemp oil and cranberries. But we do it time and time again because the disappointment of Dr Google is nowhere as traumatic as the idea of talkin...

Darwin's Medicine blog Professor Brian D Smith is an authority on the pharmaceutical industry and works at SDA Bocconi University and Hertfordshire Business School. Edging towards success Evolution tells us to look for small advantages, not big leaps In an online Masterclass recently, I was asked what I thought was the biggest single lesson that biomedical companies could learn from biological evolution. That’s a hard question, because it forces me to choose from many really important learnings that our industry could and should take from Generalised Darwinism, as my field is known. To be ...