Creating communication magic, without tricks
Creating communication magic, without tricks Successful healthcare communications need to bring their audience on the journey as a willing and cognisant partner I was recently reading an interesting article published in Trends in Cognitive Sciences, which was also picked up by the mainstream media. The topic was Mind Control Tricks: Magician’s Forcing and Free Will. Like most people I am enthralled and often baffled by magicians, both in close-up settings and on the stage. Magic makes great entertainment and in engaging with a magic show I know I am being ‘tricked’, but enjoy the exper...