Edging towards success
Darwin's Medicine blog Professor Brian D Smith is an authority on the pharmaceutical industry and works at SDA Bocconi University and Hertfordshire Business School. Edging towards success Evolution tells us to look for small advantages, not big leaps In an online Masterclass recently, I was asked what I thought was the biggest single lesson that biomedical companies could learn from biological evolution. That’s a hard question, because it forces me to choose from many really important learnings that our industry could and should take from Generalised Darwinism, as my field is known. To be ...
Source: pmlive.com