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Using clear terminology helps all parties manage the conditions for new drugs coming to market

Market research is vital to define customer segment characteristics and needs

Raising awareness and treatment of nocturnal muscle cramps

Pharma marketers' blog: on your marks, get set...brand plan! An upfront investment of thinking and investigating will enable a sharper focus on the issues that really matter It is fast approaching ‘that’ time of year. The period of the year when the timings for the brand planning process are shared, when the words ‘insight’, ‘SWOT’, ‘strategy’ and ‘tactics’ start appearing as the subject line of emails and when diaries begin to fill with cross-functional team planning sessions. However, as a consequence of the pandemic, some teams may feel that they have done nothing but ...

Pharma marketers' blog: How to be a patient-centric pharma marketer? Understanding that patients are a person first and a patient second Patient-centricity is one of the most important trends, terms and disciplines across the pharma and biotech industry as we move from being a science and product- focused industry to a more customer and patient-centric one. Different companies address patient-centricity in different ways: from major global training programmes to help cross-functional brand teams map the patient journey and experience for a particular disease and healthcare system, to sharing...