Fed Square reinforces itself as the beating heart of Melbourne in new rebrand via Interbrand
January 19 2021, 3:07 pm | BY Ricki Green | 3 Comments Since opening in 2002, Fed Square has been a place where everyone’s welcome, with events and experiences to surprise and delight locals and visitors alike. In 2019, Fed Square partnered with brand consultancy Interbrand Australia to craft a new vision. The consultancy has previously worked with such iconic Aussie destinations as the Sydney Opera House, MCG, The Rocks, and Darling Harbour. After a two-year collaboration, supported by a recent Government review, the rebrand is here, anchored by the creative idea of ‘Anything B...
Source: campaignbrief.com
