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"Less is always more in animation": a day in the life of senior animator Jonathan Pui - Vimarsana News

"Less is always more in animation": a day in the life of senior animator Jonathan Pui

Jonathan shares how to craft the perfect showreel, plus why it's vital to educate clients on animation.

Never Sit Still shakes up self-promotion with an animated anti-showreel - Vimarsana News

Never Sit Still shakes up self-promotion with an animated anti-showreel

Sydney-based animation studio [Never Sit Still](https://neversitstill.com/) has turned self-promotion on its head with an anti-showreel that takes a f...

Entropico launches new global experiential arm - Vimarsana News

Entropico launches new global experiential arm

Creative company Entropico has announced the launch of its experiential division – an arm dedicated to its innovative storytelling practice across virtual production, post-heavy film workflow and motion-led digital dev projects. Spearheaded by Entropico US chief creative officer, Joey Hunter,

Smith & Western's podcast 'Are you wearing pants?' releases four brand new episodes - Vimarsana News

Smith & Western's podcast 'Are you wearing pants?' releases four brand new episodes

Dan Higson and Nick West of Smith & Western, fire up Zoom to check-in on Craig Reucassel and other personalities from the ad and media world to find out how they’re managing through the pandemic and the harsh lockdowns we’re all still experiencing. Says Higson: “In these next four episodes we c

Fed Square reinforces itself as the beating heart of Melbourne in new rebrand via Interbrand - Vimarsana News

Fed Square reinforces itself as the beating heart of Melbourne in new rebrand via Interbrand

January 19 2021, 3:07 pm | BY Ricki Green | 3 Comments Since opening in 2002, Fed Square has been a place where everyone’s welcome, with events and experiences to surprise and delight locals and visitors alike. In 2019, Fed Square partnered with brand consultancy Interbrand Australia to craft a new vision. The consultancy has previously worked with such iconic Aussie destinations as the Sydney Opera House, MCG, The Rocks, and Darling Harbour.   After a two-year collaboration, supported by a recent Government review, the rebrand is here, anchored by the creative idea of ‘Anything B...