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Google is going to permanently eliminate so-called third-party cookies starting in September of this year. They have been a ubiquitous tool on the web for decades and are used to track user behaviour across multiple pages, facilitating, for example, the personalisation of advertising. Thus, its progressive disappearance will have repercussions on the ecosystem of SMEs
One of the key trends shaping the NLP market is the rise of contextual understanding. Traditional NLP models have primarily focused on processing individual words or phrases, but advancements in deep learning techniques have enabled systems to comprehend the context in which language is used, leading to more accurate and nuanced interpretations.
By selecting tech-forward partners and retooling analytics, marketers can navigate this landscape successfully, ensuring both effective advertising and user privacy.
FinSMEs is the financial news site dedicated to covering venture capital, private equity, and merger and acquisition deals in real time!
Ram Yeleswarapu leads Indegene's clinical solutions team, with more than two decades of experience in the CRO category.