Boutique, they're doing everything in their power to deliver holiday magic on time. >> we pack our orders as fast as we can, we try to get it to the post office as quick as possible. >> reporter: but after they're out the door, they're out of his control. that's why the brother and sister co-founders moved their shipping deadline two days earlier this year. what do you risk losing if a package is late for the holiday season? >> a lot of times the blame gets shifted to the business. even though it could be the mail carrier that lost that package, they still expect us to be responsible for it. >...