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After calls from an MP Minister to take prior permission for the shooting of scenes that could potentially harm religious sentiments, Campaign India checks in with adland if it's viable
The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens
Madhya Pradesh Home Minister stated that prior permission would be required by brands for the shooting of scenes that could hurt Hindu sentiments
Dabur has issued an apology after receiving severe criticism and threats over an advertisement featuring a same-sex couple. The company stated that it has removed its Karwa Chauth campaign from social media. “Fem’s [bleach cream by Dabur] Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments.” Fem's Karwachauth campaign has been withdrawn from all social media handles and we unconditionally apologise for unintentionally hurting people’s sentiments. pic.twitter.com/hDEfbvkm45 — Dabur Ind...
The company has issued an official statement on social media. Watch the ad and read the statement here.