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Share this article Share this article ResearchAndMarkets.com s offering. Following the successful launch of Fenty Beauty in September 2017, Rihanna has proceeded to build an empire spanning across the make-up, skincare, apparel and luxury goods markets. This case study takes a deep dive into the Fenty empire and identifies how the individual brands have each achieved such phenomenal growth in what is a short period of time. Key Highlights Fenty Beauty was the first brand within the empire to be launched and is undoubtedly the jewel in the crown, experiencing impressive growth since its launch just three years ago. The brand has not only gained a cult following but has also set new standards in the market through its commitment to inclusivity, initiating the so called Fenty Effect . It has showcased a masterclass in marketing since its inception, which has been the main driver of its growth. ....
The 63rd Grammy Awards is happening at the moment at the Los Angeles Staples Center. One person who is most searched and highly-awaited but is known to be not performing is Rihanna. Her fanbase has to wait long and hard for her to release a new album, and it s been about five years. Rihanna s New Album Though she has a record label named Roc Nation, Page Six reached out to her about Rihanna s next rumored album titled, R9, but her representative reportedly answered, Don t know. Haven t heard anything. The 33-year-old has allegedly started working on a reggae-inspired album since 2018. In 2019, she trolled all her fans by posting a video of a puppy hopping around in a cardboard box with the House of Pain song Jump Around. ....