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Diwali shopping set to soar with 70% willing to increase spending: The Trade Desk - Vimarsana News

Diwali shopping set to soar with 70% willing to increase spending: The Trade Desk

Published: September 13, 2023

The significant majority expressing an interest in purchasing luxury goods and apparel (84 %) and gold (80 %).

Source: afaqs.com
Related Topics:
Tejinder GillFestive PulseFestive Pulse SurveyTrade Desk
45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk | Advertising - Vimarsana News

45% consumers regard 'brand trust' as key factor in Diwali shopping decisions: The Trade Desk | Advertising

Published: September 13, 2023

70% of respondents say they are ready to spend more during Diwali shopping this year

Source: campaignindia.in
Related Topics:
Festive PulseFestive Pulse SurveyResearch And RankingsThe Trade DeskFestive Season ReportNdian Advertising NewsIndian Digital NewsDiwali Shopping
Strategies For D2C Brands To Level Up Their Festive Game - Vimarsana News

Strategies For D2C Brands To Level Up Their Festive Game

Published: September 25, 2022

It's an exciting time for D2C brands as the first unrestricted holiday season begins after a 2-year hiatus due to pandemic-induced disruption

Source: inc42.com
Related Topics:
Festive PulseBrand Wide FestiveJoy For Gift GiversTrade DeskFestive Pulse SurveyWarehouse Planning
Excitement among Indian shoppers jumps to 68 per cent, Driving consumers' intent to spend this festive season - Vimarsana News

Excitement among Indian shoppers jumps to 68 per cent, Driving consumers' intent to spend this festive season

Published: August 31, 2022

New Delhi [India], August 31 (ANI/BusinessWire India): Excitement among Indian consumers for the upcoming festive season is at an all-time high, according to the second Festive Pulse Survey by The Trade Desk. The survey highlighted that 68 per cent of Indians are excited about the upcoming festive season sales, an increase from 59 per cent last year. In addition, two in three shoppers intend to spend as much or more this festive season. Buoyant optimism prevails over inflation concerns Despite rising inflation, the propensity to spend among urban Indians is the highest this year since the pand...

Source: laosnews.net
Related Topics:
New DelhiTejinder GillConsumer ElectronicsFestive PulseBusinesswire IndiaFestive Pulse SurveyGeneral ManagerTrade DeskPersonal CareNew Delhi IndiaUgust 31 Ani Businesswire India Excitement Among Indian Consumers For The Upcoming Festive Season Is At An All Time HighCcording To The Second Festive Pulse Survey By Trade Desk Highlighted That 68 Per Cent Of Indians Are Excited About Upcoming Season SalesN Increase From 59 Per Cent Last Year In AdditionWo In Three Shoppers Intend To Spend As Much Or More This Festive Season Buoyant Optimism Prevails Over Inflation Concerns Despite RisingHe Propensity To Spend Among Urban Indians Is The Highest This Year Since Pandemic Optimism Reflected In Consumer Eagerness Splurge Festive Season Survey Shows That Nearly 40 Per Cent Of Consumers Plan Start Shopping Mid October Or Earlier As Shoppers Begin On TheirLmost Half 46 Percent Intend To Spend More On Travel Experiences Than In Previous Years Nearly Six 10 Consumers Plan Gifts For Family And FriendsHile More Than Half Intend To Splurge On FoodNd Entertainment Direct To Consumer D2c A Draw For Shoppers As Consumers Begin Buying More OnlineUmerous Brands Have Also Accelerated Their Direct To Consumer D2ce Commerce Offerings The Survey Affirms That D2c Channels Are Gaining Traction Amongst Consumers Nearly Seven In 10 Shoppers 66 Per Cent Intend Use Sites For Festive Shopping Data Underscores This Ever Shiftinge Landscape Marketers Opportunity Enhance Omnichannel Media Strategies And Engage With Directly Tejinder GillEneral Manager Of The Trade Desk In IndiaUot As Consumers Spend More Time Online For Both Work And PlayRands Are Scaling Their Digital Marketing Efforts To Boost Ad Dollars Across Different Channels On The Open Internet High Optimism Among Indian Consumers This Festive Season Will Likely Attract Even More BrandsHich Will Lead To Advertising Clutter In The Digital Space By Working With Data Driven Platforms Like Trade DeskArketers Can Manage Their Omnichannel Media Campaigns And Capture Critical Attribution Measurement Data To Understand How They Optimize Spends This Festive Season Quot Loyalty For Tried Tested Brands In Certain Product Categories The Survey Also Indicated That Consumer Preference Trusted Familiar Varied Across An Insight Marketers Could Factor Into Advertising Promotional Strategies It Emerged