Lmost Half 46 Percent Intend To Spend More On Travel Experiences Than In Previous Years Nearly Six 10 Consumers Plan Gifts For Family And Friends News Today : Breaking News, Live Updates & Top Stories | Vimarsana

New Delhi [India], August 31 (ANI/BusinessWire India): Excitement among Indian consumers for the upcoming festive season is at an all-time high, according to the second Festive Pulse Survey by The Trade Desk. The survey highlighted that 68 per cent of Indians are excited about the upcoming festive season sales, an increase from 59 per cent last year. In addition, two in three shoppers intend to spend as much or more this festive season. Buoyant optimism prevails over inflation concerns Despite rising inflation, the propensity to spend among urban Indians is the highest this year since the pandemic. This optimism is reflected in consumer eagerness to splurge this festive season. The survey shows that nearly 40 per cent of consumers plan to start shopping in mid-October or earlier. As shoppers begin to splurge on their festive shopping, almost half (46 percent) intend to spend more on travel experiences than in previous years. Nearly six in 10 consumers plan to spend on gifts for family ....

New Delhi , Tejinder Gill , Consumer Electronics , Festive Pulse , Businesswire India , Festive Pulse Survey , General Manager , Trade Desk , Personal Care , New Delhi India , Ugust 31 Ani Businesswire India Excitement Among Indian Consumers For The Upcoming Festive Season Is At An All Time High , Ccording To The Second Festive Pulse Survey By Trade Desk Highlighted That 68 Per Cent Of Indians Are Excited About Upcoming Season Sales , N Increase From 59 Per Cent Last Year In Addition , Wo In Three Shoppers Intend To Spend As Much Or More This Festive Season Buoyant Optimism Prevails Over Inflation Concerns Despite Rising , He Propensity To Spend Among Urban Indians Is The Highest This Year Since Pandemic Optimism Reflected In Consumer Eagerness Splurge Festive Season Survey Shows That Nearly 40 Per Cent Of Consumers Plan Start Shopping Mid October Or Earlier As Shoppers Begin On Their , Lmost Half 46 Percent Intend To Spend More On Travel Experiences Than In Previous Years Nearly Six 10 Consumers Plan Gifts For Family And Friends , Hile More Than Half Intend To Splurge On Food , Nd Entertainment Direct To Consumer D2c , A Draw For Shoppers As Consumers Begin Buying More Online , Umerous Brands Have Also Accelerated Their Direct To Consumer D2ce Commerce Offerings The Survey Affirms That D2c Channels Are Gaining Traction Amongst Consumers Nearly Seven In 10 Shoppers 66 Per Cent Intend Use Sites For Festive Shopping Data Underscores This Ever Shiftinge Landscape Marketers Opportunity Enhance Omnichannel Media Strategies And Engage With Directly Tejinder Gill , Eneral Manager Of The Trade Desk In India , Uot As Consumers Spend More Time Online For Both Work And Play , Rands Are Scaling Their Digital Marketing Efforts To Boost Ad Dollars Across Different Channels On The Open Internet High Optimism Among Indian Consumers This Festive Season Will Likely Attract Even More Brands , Hich Will Lead To Advertising Clutter In The Digital Space By Working With Data Driven Platforms Like Trade Desk , Arketers Can Manage Their Omnichannel Media Campaigns And Capture Critical Attribution Measurement Data To Understand How They Optimize Spends This Festive Season Quot Loyalty For Tried Tested Brands In Certain Product Categories The Survey Also Indicated That Consumer Preference Trusted Familiar Varied Across An Insight Marketers Could Factor Into Advertising Promotional Strategies It Emerged , For Instance ,